Barakat, UAE’s homegrown ultra-fresh juice maker and leading supplier of fresh produce, has indicated that they are indeed ready for growth. And what can be better more than using all the senses available? That’s where audio branding comes in, and they knew they had to get the right person to do it.
While most people now know that Ahmad Haffar is behind some of the region’s biggest voices, they may not know his music work too well. Being the man behind the music of brands such as Etisalat, Majed Al Futtaim, Aramex, Rixos Hotels international & the vaccine initiation drive, #4humanity, Ahmad Haffar is known as a sonic branding specialist with over 6 awards under his belt for his sonic branding work across the UAE, Saudi Arabia and beyond.
Ahmad took on the challenge to create, what he calls “the catchiest sonic of 2022” for Barakat, stating:
“Working on Barakat has been nothing short of a natural fit for me. It truly felt like an extension of me, and with the help of my good friend, Nour El Helou, the singer of the project, we knew we were onto something special. A melody that speaks Barakat, a melody as fresh as their juices, fruits & vegetables. A melody that’s ready to be loved by the entire middle east, as Barakat grow. I consider this to be one of my finest works. Both the short jingle and the full song… we also have a music video coming out, check it!”
Rashid Mohamed Alabbar, Board Member at Barakat, commented on the importance of sonic branding for a company’s growth, and his experience with Ahmad. He said, “We wish to celebrate our consumers and their love for Barakat with this memorable, fresh tune that stays with our brand and reminds consumers of our commitment to nourishing their ambitions every day. Ahmad Haffar was our natural choice, with his incredible gift of music and his passion to collaborate and help brands grow in the region”.
Source: Gulf News
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